Defining The Future
of Authentic Taste.
Leading the F&B revolution in the Philippines with ZHUBAJIE.
We combine 1980s retro soul with world-class franchise systems.
Companions
Hospitality Group
CHG is a premier Food & Beverage corporation dedicated to bringing the authentic spirit of Korean cuisine to the global stage. Based in Manila, we operate broadly across restaurant management, franchise development, and food distribution.
2025
Established
6+
Locations
100%
Direct Mgmt
ZHUBAJIE:
Retro & Authentic.
Inspired by the 'Journey to the West', ZHUBAJIE (쭈빠찌에) brings the nostalgic 1980s Korean atmosphere to Manila. It is not just a restaurant; it is a cultural hub for the MZ generation and families alike.
- Premium Korean Foods with Authentic Taste
- Unique 'Retro-Modern' Interior Design
- Full Support Franchise System
in Philippines
Signature Dishes
Taste of Korea
From deep soul soups to trendy fusion plates.
Authentic
Taste
We don't compromise. Our Gamjatang uses a proprietary sauce developed by Korean master chefs, simmering pork bones for 24+ hours to achieve a deep, soulful flavor that cannot be copied.
Easy
Operation
Simplified kitchen systems designed for high efficiency. Our 'One-Pack' sauce system allows non-professional cooks to recreate the exact premium taste consistent across all branches.
High
Return
Optimized food costs and operational efficiency maximize profit margins. From lunch rushes to late-night drinking crowds, we capture sales 24/7 with a diverse menu strategy.
Brand
Power
With over 100K+ followers on social media and influencer networks, CHG provides powerful marketing support. We don't just open stores; we create local landmarks.
Strategic Network
Centralized distribution system connecting CHG HQ to 6 major key points.
VISIT US
FIND ZHUBAJIE
Located in the heart of Manila's prime districts.
Ready to Dominate
The Market?
Join the fastest growing K-Food franchise in the Philippines. Secure your territory today.
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